Web Development Web Marketing Website Audits Seminars

Video: SEO Update

December 12th, 2007

by Stephan Spencer

Originally published in Practical eCommerce

In September 2007, Spencer revisited the SEO progress of Discountflies.com, and reports his findings in the video tutorial below.

This video tutorial requires Flash Player version 8 or above.

Click the link below to launch the tutorial.

Video SEO Tutorial with Stephan Spencer.

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Alternative Discovery and SEO - Feeds, PDFs, and Blog SEO

PubCon 2007 — Las Vegas, NV

December 5th, 2007

Panelist: Stephan Spencer

Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDFs, docs, podcasts and RSS feeds.

Panelists:
Rick Klau, Strategic Partner Development Content Acquisition, Google
Stephan Spencer, Founder & President, Netconcepts
George Aspland, Founder & President, eVision

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Images and Search Engines

Search Engine Strategies — Chicago, IL

December 5th, 2007

Panelist: Chris Smith

Regular search engines can’t understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.

Speakers:
Liana Evans, Director of Internet Marketing, KeyRelevance
Chris Smith, Lead Search Strategist, Netconcepts
Shari Thurow, Founder & SEO, Omni Marketing Interactive

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If Website Is Broke, Don’t Go Broke Fixing It

November 28th, 2007

by Jeff Muendel

Originally published in Practical eCommerce

Jeff Muendel writes in this article featured on Practical eCommerce:

Traffic down? Conversions starting to wane? It could be any number of SEO issues. Finding free online tools to hone search optimization for an ecommerce site can be tough. There are a lot of them out there, often promotional in nature, and they offer varying degrees of features and reliability. Some spit out data that is simply erroneous and applying this sort of information to website design can be useless at best and deadly, in Internet terms, of course, at worst.

Continue reading »

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SEO Report Card: Back40books.com

November 7th, 2007

by Jeff Muendel

Originally published in Practical eCommerce

In this SEO report card Jeff Muendel, Analyst for Netconcepts, reviews a site called “Back40books.com.” Jeff writes, “According to the site’s “About Us” page, Back 40 Books is run by back-to-nature people and the books they sell on their site are predominantly focused on issues related to that lifestyle. It also sounds as if the website was put together by these same outdoor people with little help from web professionals. This is to be commended, but everyone needs a little help sometimes.”

Continue reading »

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Video: SEO Website Update

October 29th, 2007

by Stephan Spencer

Originally published in Practical eCommerce

In September 2007, Spencer revisited the SEO progress of Balancedlifeproducts.com which he reviewed in this initial “SEO Report Card” and reports his findings in the video tutorial below.

Click the link below to launch the tutorial.
Video Tutorial with Stephan Spencer

This video tutorial requires Flash Player version 8 or above.

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Interactive Marketing: Reaching Customers

UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI

November 13th, 2007

Workshop by Stephan Spencer

Search engine marketing

  • Making your site “search engine friendly”
  • “Pay-per-click” search advertising
  • Benchmarking, competitive intelligence and ROI analysis
  • Trends in contextual, behavioral and local advertising

Creating a buzz — viral marketing

  • Blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts

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Search Engine Optimization: Best Practices

Blog World Expo — Las Vegas, NV

November 7th, 2007

Panelist: Stephan Spencer

Panelists:
Andy Beal, Marketing Pilgrim
Vanessa Fox, Zillow.com
Aaron Wall, SEOBook.com
Stephan Spencer, Netconcepts

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Inside the Head of the Searcher

AMA Hot Topic: Search Engine Marketing — Chicago, IL

November 2nd, 2007

Seminar by Stephan Spencer

It’s critical to understand search engine visitors if you want to market to them. Which search engines do they prefer? What words are they using? Where do they look on the screen and where do they click? What stage in the buying process are they in? How does all this differ for B2B versus B2C?

This session will provide a critical overview of…

  • Search engine market share
  • Eye tracking studies and searcher behavior
  • Trends
  • Imminent innovations
  • Keyword research tools
  • and much more

Speaker:
Stephan Spencer, Founder and President, Netconcepts

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Wikipedia Clinic

SMX Social Media — New York, NY

October 17th, 2007

Panelist: Stephan Spencer

Wikipedia is powerful. Concerned about how your company or service is portrayed? Wikipedia experts answer your questions and take you live to the site for advice on how to interact with the service.

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